Motorola Plans To Bring To India Affordable 4G Devices In 2015


Motorola-Logo Motorola, which is currently the fifth largest smartphone manufacturer in India is working on its new Android Smartphone. According to the new reports from Economic Times, Motorola might launch a new budget friendly 4G smartphone in India next year. Motorola President and CEO Rick Osterloh confirmed to Economic Times. “The transition to 4G will be quick. Next year, we are going to be very aggressive in the 4G value proposition for end users,” he said.

As the U.S. becomes more saturated with smartphones, the manufacturers are looking to China and India as the new markets for smartphones to explode, especially 4G devices. Those countries have the largest potential population for sales anywhere around the world. Once thought of as emerging nations, their use of smartphones is growing at an alarming  rate.  Most of their subscribers, through necessity, were only using 2G and 3G services, however, the people and governments are demanding, and are rapidly receiving 4G coverage and the devices that will sell, must be capable of 4G reception. Motorola recognizes this fact and plans to attack the problem on all fronts in 2015, starting with India and Brazil. Motorola’s Moto series smartphones are among one of the best Android Smartphone in India. As most of the smartphone brands are now focusing on budget friendly devices, more and more brands are trying to expand their market in India. You can take the newly launched Xiaomi as an example, it always launches a device with better specifications and low price tag. That is the main reason it is famous in India. However, Xiaomi has been recently banned in India, due to patent issue from Ericsson. As of a few weeks ago, Motorola reached sales of 2.5 million smartphones in India as they expect to top the 3 million mark in January 2015.  According to IDC India, Motorola is currently the fifth top selling brand with a 5-percent market share. Samsung is number one at 24-percent, followed by India’s own Micromax, Karbonn and Lava at 8-percent. What makes the sale of Motorola even more impressive to that they are selling out of only one channel – Flipkart. If Motorola can introduce some good 4G devices into India, they could really pose a serious threat. There are rumors that Motorola is already working on Moto E2. The new budget smartphone will support 4G, have 1GB of RAM, a series 400 Snapdragon processor and a 5MP camera…not to mention, running the latest 5.0 Lollipop.

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